聊一聊：B2B内容营销：如何才能回归内容的本质！2024/5/19

广西科技

　　众所周知，线上的B2B业务，基本上是基于内容营销为主，每天都会有大量的编辑人员入职这类公司，甚至有一段时期，各大B2B平台盲目的拼站点收录内容，每天产出大量的原创低质量内容，虽然排名有一定的提升，但是转化率并不是十分理想。

　　主要的原因可能是：

　　①算法不断调整：机器学习会参考用户行为，深度理解页面内容，它会根据你的内容与搜索意图是否可以完全匹配，重新调整页面排名。

　　②用户体验差：满足用户需求的本质，是快速的协助其解决问题，如果你长篇大论，却无实际操作的意义，那么毫无意义。

　　为此，B2B内容营销，你该关注哪几个方面呢？

　　1、深刻理解自己的立场

　　很多B2B营销人员，在制定内容营销策略的时候，经常以完成KPI指标为基准，提高转化率，提升销售额，这看起来并没有错，但大家往往忽略一个最重要的问题：你的内容最核心的目的，是帮助访客很好的了解产品与服务，并且提高精准的解决方案给对方。

　　2、以客户建立沟通为基准

　　每个人对营销这两个词都有着不同的理解，


https://www.dazhong.com/hospital/sitemap
https://www.dazhong.com/hospital/sitemap_disease
https://www.dazhong.com/hospital/sitemap_disease_doctor
https://www.dazhong.com/hospital/sitemap_doctor
https://m.dazhong.com/hospital/sitemap
https://m.dazhong.com/hospital/sitemap_disease
https://m.dazhong.com/hospital/sitemap_disease_doctor
https://m.dazhong.com/hospital/sitemap_doctor
https://www.dazhong.com/xining/disease_wiki/recommend_hospital_7934
https://m.dazhong.com/jinan3/disease_wiki/recommend_hospital_3969
https://www.dazhong.com/nanjing/disease_wiki/recommend_hospital_4959
https://m.dazhong.com/nanjing/disease_wiki/recommend_hospital_2689
https://www.dazhong.com/chengdu/disease_wiki/recommend_hospital_4041
https://www.dazhong.com/lanzhou/disease_wiki/recommend_hospital_7548
https://m.dazhong.com/haerbin/disease_wiki/recommend_hospital_1
https://m.dazhong.com/changchun/disease_wiki/recommend_hospital_1192
https://www.dazhong.com/kunming/disease_wiki/recommend_hospital_1019
https://m.dazhong.com/haikou/disease_wiki/recommend_hospital_8609
https://m.dazhong.com/kunming/disease_wiki/recommend_hospital_3697
https://www.dazhong.com/hefei/disease_wiki/recommend_hospital_1954
https://m.dazhong.com/jinan3/disease_wiki/recommend_hospital_7027
https://www.dazhong.com/hangzhou/disease_wiki/recommend_hospital_554
https://m.dazhong.com/haerbin/disease_wiki/recommend_hospital_7342
https://www.dazhong.com/hhhts/disease_wiki/recommend_hospital_5250
https://m.dazhong.com/jinan3/disease_wiki/recommend_hospital_178
https://www.dazhong.com/lanzhou/disease_wiki/recommend_hospital_5499
https://m.dazhong.com/nanjing/disease_wiki/recommend_hospital_8543
https://www.dazhong.com/shijiazhuang/disease_wiki/recommend_hospital_1127
https://m.dazhong.com/yinchuan/disease_wiki/recommend_hospital_692
https://m.dazhong.com/shenyang/disease_wiki/recommend_hospital_7011
https://www.dazhong.com/wuhan/disease_wiki/recommend_hospital_4783
https://www.dazhong.com/guiyang2/disease_wiki/recommend_hospital_2958
https://m.dazhong.com/jinan3/disease_wiki/recommend_hospital_1250
https://www.dazhong.com/xian/disease_wiki/recommend_hospital_5013
https://www.dazhong.com/haikou/disease_wiki/recommend_hospital_3920
https://m.dazhong.com/nanning/disease_wiki/recommend_hospital_988
https://m.dazhong.com/guangzhou/disease_wiki/recommend_hospital_5273
https://www.dazhong.com/shenyang/disease_wiki/recommend_hospital_588
https://www.dazhong.com/fuzhou/disease_wiki/recommend_hospital_2476
https://m.dazhong.com/shenyang/disease_wiki/recommend_hospital_4818
https://m.dazhong.com/haerbin/disease_wiki/recommend_hospital_1875
https://www.dazhong.com/changsha/disease_wiki/recommend_hospital_436
https://www.dazhong.com/nanning/disease_wiki/recommend_hospital_990
https://www.dazhong.com/nanchang/disease_wiki/recommend_hospital_6969
https://www.dazhong.com/guiyang2/disease_wiki/recommend_hospital_4058
https://www.dazhong.com/guangzhou/disease_wiki/recommend_hospital_8911
https://m.dazhong.com/xian/disease_wiki/recommend_hospital_7289
https://m.dazhong.com/shijiazhuang/disease_wiki/recommend_hospital_7342
https://m.dazhong.com/kunming/disease_wiki/recommend_hospital_4569
https://m.dazhong.com/lanzhou/disease_wiki/recommend_hospital_1296